Notice of the Big 3 only Ford has not asked for a bailout. Why? I'll tell you why. The Mustang.
GM and Chrysler have a competing sports car to go against the Mustang, but they've both been stupid on the price.
The Mustang is a sports car if you put in a V8 engine and fancy it up. The GT and Cobra are really hot. They sell for 30 grand and up. But it's also an economy car. With the V6 and basic package it gets good mileage and sells from 18 thousand to 24 thousand. That's why everywhere you look Mustangs are all over the road.
GM in a fit of pure insanity killed the Camero, and when it decided to bring it back took four years after the design was released to bring it to market. It was in the Transformers movie and two years later you still couldn't buy one. That's just plain stupid. Now that it's finally hitting the market they sell for Fifty grand. Why not just buy a Corvette? Do they really need two top of the line sports cars?
Chrysler brought back the Charger, but made it a four door killing whatever sporty or economy value it could have had and upping the price. When they finally brought back the Challenger they priced it from 45 to 60 grand.
Both of these cars, and I'd love to have either one, start at what the Mustang sells for at its top end. If the Mustang started at this price you wouldn't see many of them either.
That was the genius of Lee Iocoa who came up with the car in 1964. A people's sports car. The Camaro and Challenger were developed to compete with the Mustang, which they did from the mid sixties until the mid eighties. Pontiac's version, the Trans Am was about the biggest selling car of the seventies thanks to the Smokey and The Bandit movies.
If either of these car companies had a lick of sense the Challenger and Camero would be priced around 20 thousand with a V6 or Turbo 4 cylinder engines and they would sell like hot cakes, just like the Mustang. In fact many people might trade in their Mustangs to get the next best sporty economy car. But Corporate thinking is too dense to figure this out.
Where's the next Lee Iococa?